Pubs and clubs to Let it Pour for our Farmers
Pubs and clubs across three states will stage a simultaneous fundraiser on Sunday, August 26 as the Great Northern Brewing Company helps raise more than $1 million for drought-affected farmers.
Great Northern will donate 1000 kegs to pubs across NSW, Queensland and Victoria for Let it Pour, a major event that will see Australians unite to help farmers facing record-breaking conditions.
Great Northern General Manager Mick McKeown said regional Australia supported Great Northern since day one and now it was the beer’s turn to give back.
“We are a big part of regional Australia and are going to let it pour as communities rally together to help our farmers,” he said. “All sales proceeds from the 1000 donated kegs will be given to the Drought Relief Fund.
“We expect pubs will join in the fun on the day. Some of our customers have been talking about bale-tossing and boot-throwing contests, bringing in local bands and running sausage sizzles. Most importantly, people in NSW should find a participating venue on August 26 and go along to support our farmers.
“In coming days Great Northern will announce more initiatives to help our farmers.”
Pub owner XXXXX said the drought, currently ravaging Australia, was a stark reminder of how tough and fragile life can be for those living on the land.
“We are really proud to take part in Let it Pour and think it’ll be really popular with our customers,” he said XXXX. “
“This is a time we need to get together and help out our country mates.”
Australian Hotels Association spokesperson [INSERT NAME] said Let it Pour was a great way for pubs and clubs to show their solidarity with people struggling in the drought.
“I’d urge our members to get behind this idea and encourage as many people as they can to help raise funds for our farmers.” he said.
Pubs and clubs can register their interest in participating in Let It Pour via their Great Northern sales representative.
MEDIA CONTACTS: Tim Cox - 0418 357 449 or Siobhan Dooley - 0417 500 787
The Rotary Clubs of Australia Drought Appeal is a management account of Community Enterprise Foundation™ ABN 69 694 230 518, The Bendigo Centre, PO Box 480, Bendigo, Vic 3552. The Foundation will make distributions for charitable projects by way of grants following receipt of applications from charities endorsed with item 1 Deductible Gift Recipient (DGR) status or other eligible Not-For-Profit Organisations.